The new FairPrice initiative will benefit about 200 families with a year’s worth of fresh produce.

 

NTUC FairPrice has launched the Food for Good Community Fridge @ Marine Terrace, in collaboration with Marine Terrace Breeze Residents’ Committee, Marine Parade. The initiative, which will conduct food distributions via community fridges, will benefit about 200 low-income families living in the area with a year’s worth of fresh produce. The launch event was graced by Dr Tan See Leng, Minister for Manpower & Second Minister for Trade and Industry, Adviser to Marine Parade GRC Grassroots Organisation.

To kick-start the initiative, FairPrice Foundation sponsored two new chillers and will also be providing a year’s worth of fresh and nutritious produce such as fruits, vegetables, milk and meat, worth an estimated S$100,000. The products will be supplied every week from the FairPrice stores located around the area.

Seah Kian Peng, Group CEO of FairPrice Group, said, “The pandemic has brought about financial challenges that have impacted many lower-income households, affecting their ability to purchase food and groceries. With the Food for Good Community Fridge initiative, FairPrice hopes the weekly food distributions will provide some relief for them and at the same time, foster the spirit of giving and sharing within our communities.”

This community fridge initiative also complements FairPrice’s Food Waste Reduction initiative, which aims to minimise waste from unsold but still wholesome food. Under this scheme, all of such food from two FairPrice stores in the vicinity including FairPrice Finest @ Katong Village and FairPrice Finest @ Marine Parade will be donated to the community fridges to provide for the less fortunate while also at the same time, reducing food waste.