Digital buddies to be deployed at 15 outlets to help with the transition.

 

FairPrice Group (FPG), which manages the food court chain Kopitiam, will be deploying more than 80 digital buddies at 15 of its high-traffic locations islandwide from March 1. This is to help Kopitiam cardholders experience a smooth transition from their Kopitiam cards to the FairPrice app.

From March 1, Kopitiam cardholders who have stored value in their cards will be able to transfer their stored value to their FairPrice app in Linkpoints at all outlets with self-service top-up kiosks. The 15 outlets with digital buddies deployed will also have booths to facilitate cash refunds.

Top-ups to physical Kopitiam cards will come to an end on March 1. To avoid long queues and overcrowding during the transition period, Kopitiam cardholders are reminded that they have four months to use or transition their stored value in their Kopitiam cards to the FairPrice app – the remaining stored value in the cards can still be used in Kopitiam till June 30.

For the month of March to June , the digital buddies will be on-site across 15 locations to help Kopitiam customers, especially seniors, download the FairPrice app and start benefitting from redeeming Linkpoints  to offset their Kopitiam purchases. This is in addition to the existing 10-percent discount which cardholders already enjoy at participating outlets.

Digital buddies will also be able to help facilitate the transfer of stored value in Kopitiam cards to Linkpoints at self-service top-up kiosks.

To cater to higher footfall over weekends when more multi-generational families dine out, digital buddies will also be on-site at the 15 identified Kopitiams from 10am to 8pm every weekend.

Food court managers and supervisors have also been trained to look out for seniors, and address queries and concerns from diners.

FPG is also making every effort to facilitate the transition from Kopitiam cards to the FairPrice app easier for cardholders who are seniors. Bilingual posters have also been printed and displayed at all outlets. Leaflets in all four languages, English, Mandarin, Malay and Tamil will also be available. Instructional videos and leaflets with step-by-step guides of how to download and use the FairPrice app will also be played at selected Kopitiam stores. The instructional videos can also be viewed on the Kopitiam website –www.kopitiam.biz/kopitiam-goes-digital/ so that customers can download the FairPrice app and explore the benefits of the app from the convenience of their homes.

Peh Ah Eng, 79, a retiree who downloaded the FairPrice app last week, found it easier than expected to use. “The FairPrice app is really convenient because I don’t have to queue at lunchtime to top-up my Kopitiam card anymore. I was also pleasantly surprised at how easy it was to pay for my food. As I do my groceries at NTUC FairPrice every week, I’m looking forward to getting enough Linkpoints to pay for my meals in the coming weeks!”

Special arrangements have been made for seniors who may not be able to move onto the FairPrice app. From March 1, Pioneer Generation (PG), Merdeka Generation (MG) card holders can continue enjoying the 10-percent discount by flashing their PG/MG cards at participating Kopitiam outlets/stalls that currently accept the Kopitiam card. This arrangement will also apply for all diners currently on the ComCare Assistance Scheme. All they have to do is flash their ComCare card to enjoy the same 10-percent discount on their meals at participating Kopitiam stalls.

 

15 outlets with digital buddies and cash refund booths

North	Northeast	Northwest	South	East	West	Central
Northpoint	Compass One	Hillion Mall	Vivocity	Tampines One	IMM	V Hotel
Cantine Causeway Point	Hougang One	Yew Tee Square	Lau Pa Sat	Tampines Mall	Jurong Point	Plaza Singapura
				Paya Lebar Quarter

Kopitiam cardholders will be able to transfer stored value to the FairPrice app in Linkpoints at all outlets with self-service top-up kiosks; cash refund booths will also be available at these 15 outlets islandwide.

Schedule of digital buddies

	March	April	May	June
Weekdays	Mondays – Fridays 12 – 8pm	Fridays only – 12 – 8pm	Fridays only – 12 – 8pm	Mondays – Fridays 12 – 8pm
Weekends and public holidays	10am – 8pm	10am – 8pm	10am – 8pm	10am – 8pm

  

Benefits table of FairPrice App compared with Kopitiam card

Benefits	Kopitiam card	FairPrice app
10-percent discount at participating Kopitiam stalls	Yes	Yes
Offset and redeem meals with Linkpoints	No	Yes
Use for payment at both Kopitiam and FairPrice supermarkets	No	Yes
Convenience (i.e. doing away with queuing to top-up cards)	No	Yes
Personalised offers	No	Yes

 

(** PHOTO CREDIT: FairPrice Group)