Abbott and Shopee promote eating right
The “Nutrition for the Whole Family” campaign provides consumers with nutrition tips and a shopping guide.
Healthcare company Abbott and e-commerce platform Shopee are coming together to help improve nutrition at every stage of life for those in Singapore. “Nutrition for the Whole Family”, a regional initiative across six countries including Singapore, will be held on Shopee Super Brand Day in May.
The Nutrition for the Whole Family campaign aims to nurture families to live fuller lives through good nutrition, and through this programme, families will receive nutrition tips, engage with a nutritionist and get to select a range of Abbott’s science-based nutrition products for children and adults. Abbott brands participating in the campaign for seniors include Ensure and Glucerna (for those with diabetes). Through Shopee’s suite of engagement tools, consumers can look forward to fun ways to improve their nutrition.
Dr Jose Dimaano, medical affairs director Asia-Pacific at Abbott, said, “Proper nutrition is the foundation for living your best life. That’s why Abbott strives to strengthen communities around the region through the power of science-based nutrition as we believe that with good nutrition, every stage of life can be a healthy one. By partnering Shopee, we can empower more families to choose nutritious food, by providing valuable information and tips as well as a range of specialised nutrition products to eat healthy.”
Starting May 1, shoppers can access special content features, including:
• Nutrition tips – Consumers can receive nutrition tips on the Abbott Family Singapore’s Facebook page to discover the different nutrients and how they help fight against illnesses and infections.
• Shopping guide – Abbott product listings on the Shopee platform will feature the nutrition benefits of the products to help consumers select the right specialised nutrition supplement according to their needs.
(** PHOTO CREDIT: Unsplash/CDC)