Cultivating an active retirement living destination
The Malaysia Healthcare Travel Council (MHTC) has introduced a pilot programme called “Rejuvenate with Malaysia Healthcare”.
The Malaysia Healthcare Travel Council (MHTC) has introduced a pilot programme called “Rejuvenate with Malaysia Healthcare” as a way to cultivate Malaysia as an active retirement living destination worldwide.
This one-year pilot programme sees MHTC collaborating with four integrated wellness residences including Domitys Bangsar, Komune Living & Wellness, ReU Living, and Sunway Sanctuary, located in Kuala Lumpur.
A look at the partners –
- Domitys – It is a European operator in senior living with more than 150 residences in France. With Ascott, it launched Domitys Bangsar in October last year.
- Komune Living & Wellness – Southeast Asia’s largest co-living and wellness hotel is a one-of-a-kind facility that has been designed specifically to help its residents live longer, healthier and happier. The development, located alongside a serene 122-acres Tasik Permaisuri Park in Cheras, is the first integrated facility in Asia that combines senior co-living spaces with a dedicated wellness hub that offers professional senior care services, traditional Chinese medicine (TCM) and luxurious pampering options to both residents and walk-in guests.
- ReU Living – It offers assisted living and care services for rehabilitation, rejuvenation, renewal, restoration, relaxation and retirement. Its specialisation is in post-operative care for orthopaedics, stroke recovery, cancer care as well as senior strengthening and mobility.
- Sunway Sanctuary – It is a senior living destination in Malaysia. Residents enjoy a monthly subscription that covers lodging, dining, housekeeping, laundry, concierge services and beyond. With 235 sophisticated studios and suites, the establishment is built on six core pillars – strategic location, holistic well-being, curated experiences, top-notch fitness facilities, elegant design, and seamless healthcare access via Sunway Medical Centre. Amenities include an infinity pool, fitness centre, karaoke lounges and more. Designed for active seniors and those in transition, it offers tailored activities and wellness programmes.
Driven by a commitment to advancing preventive wellness, MHTC is co-creating alongside industry partners to address a niche segment within the healthcare industry. Building on the success of its Premium Wellness Programme launched earlier this year, which seamlessly merges tailored healthcare packages with diverse hotel experiences, MHTC is exploring personalised active senior care and wellness solutions, to position Malaysia as a leading destination for active retirement living.
Announced in conjunction with the World Senior Citizen’s Day, celebrated on August 21, this pilot initiative proactively addresses the challenges posed by a rapidly ageing society. According to a recent report published by World Health Organization (WHO), by 2030, one in six people in the world will be aged 60 years or over. At this time, the share of the population aged 60 years and over will increase from one billion in 2020 to 1.4 billion. The number of persons aged 80 years or older is expected to triple between 2020 and 2050 to reach 426 million.
MHTC is steadfast in facilitating and promoting the Malaysian healthcare travel industry by coordinating industry collaborations and building valuable public-private partnerships, at home and abroad. The four participating integrated wellness residences have been carefully curated based on their excellence in offering personalised value-based care, state-of-the-art technology for preventive and curative treatments, as well as a wide range of activities to promote overall well-being.
The pilot programme was commemorated by a Memorandum of Understanding (MoU) exchange ceremony between the integrated wellness residences involved and MHTC. The event is aimed to introduce the participating facilities and highlight the varied range of packages offered, which starts from US$1,250 (around S$1,688.63) for flexible stay options from three to six months. The programme serves as a new segment that MHTC is developing for the healthcare travel industry, advancing the industry’s contribution as a key export service to the country.
Presently, each facility has already established working partnerships with some of MHTC’s member hospitals. Hence, this impetus will also set in motion MHTC’s partners to engage with international networks, allowing global outreach to raise awareness and attract more healthcare travellers to Malaysia. This collaborative effort will spur value-creation for industry players and scale up Malaysia Healthcare’s end-to-end ecosystem.
“Rejuvenate with Malaysia Healthcare is a testament to our commitment to providing world-class healthcare services and promoting Malaysia as a preferred choice for active retirement living and holistic wellness. The end goal is to build a sustainable future for the healthcare system and by partnering with such exceptional integrated wellness residences, we are confident that we will help enable and create awareness on the programme, designed to allow seniors to age actively surrounded by various experiential facilities and personal care,”.
With the help of technology and science, today’s seniors are living longer and more active than ever before. Based on studies from WHO, the global population for people aged 60 years and older is expected to total up to two (2) billion by 2050. “Malaysia’s healthcare industry is adapting and aims to deliver more value-added and unique offerings to fill the gaps in the healthcare services,” said Farizal B Jaafar, acting CEO of MHTC.
“To create a holistic lifestyle, many senior communes are embracing differentiated and customised health and wellness programmes. Research has shown that community bonding and social engagement are one of the key factors in sustaining health and longevity, and this philosophy is one of the key drivers for the development of the four integrated wellness residence facilities. With engaging social programmes, nutritious meal plans and a variety of physical activities plus top-notch medical and care services available here, seniors can now live well and thrive in a safe, enriching and supporting environment, to maintain both their physical and mental well-being.”
“Rejuvenate with Malaysia Healthcare” offers a variety of packages for healthcare travellers, ranging from short stays or longer residence. These packages provide access to healthcare facilities, personalised care and a range of wellness activities, ensuring a rejuvenating and fulfilling experience for all residents.
For more information about “Rejuvenate with Malaysia Healthcare” and the services offered by the partnering organisations, please visit www.malaysiahealthcare.org/.
(** PHOTO CREDITS: Sunway Sanctuary and Komune Living & Wellness)